CHEONG Lei Yin Karen

Karen is an experienced health promotion practitioner with strong passion in improving population health. She engages in practice-driven research and translating data into actionable insights. Her work experience include strategy development and implementation to drive workplace and community health, evaluation and monitoring of policies and strategies, and technology-enabled research and interventions.

Affiliation

NUS Saw Swee Hock School of Public Health (Adjunct)
Health Promotion Board (Primary)

Research Areas

Behavioural Science
Digital Health
Tobacco Control

Teaching Areas

Behavioural Science
Digital Health

Academic/Professional Qualifications

Doctorate of Philosophy (Ph.D.), National University of Singapore, 2011
Master of Social Sciences (Applied Sociology), National University of Singapore, 2004
Bachelor of Arts (Economics), National University of Singapore, 1999

Awards/Honours

Ministry of Health, PS (Health) Award 2019 – Tobacco (Control of Advertisements and Sales Act) (Award given to MOH Officers for displaying exemplary behaviour and demonstrating outstanding performance)
Excellence of Public Service Award 2015 – Most Innovative Project/ Policy (Merit): Healthy Workplace Ecosystem
Ministry of Health, PS(Health)Award 2013 – City for All Ages Project (Award given to MOH Officers for displaying exemplary behaviour and demonstrating outstanding performance)
HPB Innovation Award 2013 – Gold Award (Blue Ribbon Smoke-free Movement)

Career History

Senior Deputy Director, Research & Development, Health Promotion Board, 2019-present
Deputy Director, Research & Policy Analysis, Health Promotion Board, 2016-2019
Deputy Director, Special Projects, Health Promotion Board, 2017-2018
Deputy Director, Workplace Health Planning and Strategy, Health Promotion Board, 2013-2016
Deputy Director, Community Health Promotion, Health Promotion Board, 2011-2013