Plain packaging to counter youth-targeted marketing of tobacco products
The government recently passed the bill for standardised packaging for all tobacco products sold in Singapore. From next year, all tobacco packs will be a drab brown colour, with all logos, colours and branding elements removed, and graphic health warnings covering 70 per cent of the pack surface. Packaging is an important marketing tool, especially in places like Singapore where tobacco advertising is heavily restricted. A tobacco industry executive, in internal industry communications, stated in 1994: “When you don’t have anything else – our packaging is our marketing.” The move toRead more
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