Frontiers of Behavioural Economics – Choice and Well-being in the Asia Pacific, a behavioural economics conference organised by the Civil Service College (CSC), National University of Singapore (NUS) and the University of Southern California (USC), was held on 25 and 26 June 2015 at Raffles City Convention Centre.
Frontiers drew more than 200 participants, bringing together leading international thinkers in the behavioural economics field, policymakers, private firms in the health and finance fields, and non-profits, to address behavioual economics in finance, health and lifestyle with a focus on the Asia Pacific region.
The 2-day conference saw speeches and panel discussions involving distinguished academics such as Prof Kevin Volpp, Professor of Health Care Management at the Wharton School and Director of the University of Pennsylvania CDC Prevention Research Centre and co-organiser A/Prof Joanne Yoong from the Saw Swee Hock School of Public Health.
The conference commenced with an address from the Guest of Honour Mr Peter Ong, Head of Civil Service College and Permanent Secretary, Ministry of Finance, who highlighted the importance of studying and applying behavioural insights in policy-making for better outcomes and effectiveness.